© McKinsey.com

The following survey was conducted by McKinsey Center for Future Mobility (MCFM). You can find full version of survey materials here.

Overview: McKinsey surveyed more than 1,600 automotive customers in China, Germany, and the United States. The survey focused on 39 different features that could be part of a connectivity offering in six overarching categories: safety and security, comfort, autonomous driving, performance, infotainment, and assistant services. The survey findings were concluded with nine key implications that can help mobility players understand the current market, including regional differences, and capture the full value from connectivity by identifying features that consumers value, developing strong offerings, and setting the right price.